DID YOU KNOW?

There are 5 effective marketing tools Nonprofits can use to market and promote their organization. Find out what they are and how Rocket Productions can assist you in realizing your goals.

 

PSAs

The objective of a PSA (Public Service Announcement) is to raise awareness and create an atmosphere where the public feels a sense of the importance in supporting an organization. PSAs are disseminated without charge, so they can become a very cost-effective way of promoting an organization’s message to the general public. Rocket Productions can write, produce shoot and edit your PSA at costs that can be tightly controlled as we can do all production and post in house.

 

 

VIDEO NEWS RELEASE (VNR)

A Video New Release is a video segment made to look like newsworthy report but is instead conceived and created specifically to help promote a product, service or organization. The VNR is distributed to network and cable outlets that then have the option of airing them when they have room in their broadcast day.  If done properly the VNR can seem like a serious news story and will have a better chance of being aired. Rocket Productions can produce your VNR from start to finish and distribute them directly to broadcast and cable outlets.

 

 

PROMOTIONAL VIDEO

A Promotional Video is usually something that is created specifically to tell a moving story about an organization. This is a piece that can directly be used not only for fundraising but create awareness of your organization and highlight the good works it performs on a daily basis. These Promotional Videos many times reside on an organization’s website or can be used as the key note video during a fundraising event. Since these videos are almost always produced as a major fundraising tool, their message, creative direction and quality directly impact their effectiveness and ability to move potential donors. Rocket Productions has the expertise and experience to produce high quality Promotional Videos that have a proven track record of eliciting awareness and donations beyond our client’s expectations.

 

 

WEBINARS

A Webinar is an educational, informative or instructional presentation that is transmitted over the internet normally using video conferencing software. A key feature of the Webinar is its interactive aspect which allows participants to give, receive and discuss information real time. Why this medium can be so effective for a nonprofit organization is it gives them the ability to talk directly to their potential donors or sponsors and get immediate feedback and/or immediate donor pledges. Nonprofit organizations can arrange for prominent keynote presenter or presenters and charge a certain fee (donation) for the ability to be a part of the event. The ways a Webinar can be used to enhance organization’s fundraising capabilities are limited solely by one’s imagination. Rocket Productions can set-up and produce the entire event for your organization. From coordinating internet access and dissemination to arranging for crew and equipment, Rocket Productions can do it all.

 

 

STREAMING

Streaming is the one way transmission of audio and video over the internet to computers, mobile devices and TV streaming boxes. The video and audio streaming of an organization’s live fundraising event is an extremely effective way of having the potential of allowing thousands or hundreds of thousands of viewers to see and hear your presentations, awards recipients, musical talents and keynote speakers. In short, your organization’s mission and message gets broadcast to viewers who could potentially donate millions of additional dollars or volunteer their time. It’s proven that the benefits to streaming your live event far outweigh the costs for producing it. Past experiences with producing streamed events for clients, Rocket Productions is very well positioned to assist your organization should you want to try to stream your next event. As with Webinars, Rocket can set-up and produce the entire event for your organization. From coordinating internet access and dissemination to arranging for crew and equipment, Rocket Productions can do it all.

 

Samples

 

USHLI Intern Recruitment Video

This video was used on client’s website and social media to recruit new interns.  Rocket provided all the creative and production.  A total of 30 interviews were conducted.

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Alivio Medical Center

This video was created as a ‘Who we are’ and fundraising video.  Rocket provided all the creative and scriptwriting.  All production was completed in-house.

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Special Olympics

This video was produced as a fundraising video during our client’s annual dinner. Rocket provided all the creative and scriptwriting.  All production was completed in-house.

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Parents are Teachers

This video was produced as a fundraising video for client’s website.  Rocket provided all the creative and scriptwriting.  All production was completed in-house.

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Black History Month

This video was produced as a community service video and placed on client’s website and on social media.  Rocket provided all the creative and scriptwriting.  All production was completed in-house.

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McCormick Tribune YMCA

This video was created as a ‘Who we are’ and fundraising video.  Rocket provided all the creative and scriptwriting.  All production was completed in-house.

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CHCI Promo

This video was produced as a fundraising video during our client’s annual dinner. Rocket provided all the creative and scriptwriting.  All production was completed in-house.

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